Top 5 Best Practices for Online Shopping Websites

Before we start digging in the best practices, here are some facts that you ought to know:

• Online shoppers using high speed internet connection waits to only up to 4 seconds in order for a page to load. Online shoppers using lower connections wait up to 6 seconds.

• Online shoppers who decide to continue shopping in a website they have known and have shopped before, according to Jupiter Research, appreciate easy and user-friendly site interface and navigation.

• Online shoppers need to know if your website is secured to do a transaction most especially that payments are made in your website.

Top 5 Best Practices for Ecommerce Websites

1. Put your Best Effort in Rendering your Website Pages Quicker Than 4 Seconds

Online shoppers today are always concerned about getting things in an instant. In online shopping websites, shoppers are looking for quick transactions and that begins with page loads. According to research, online shoppers today wait only up to 4 seconds for a page to load. When you don't pay attention as to how your website loads, you might be missing potential customers and that is the last thing that you need.

2. Easy Checkout Process

The online shopping checkout process is the same as following a queue in a grocery store. We don't want to follow a long queue, and most of all, we don't want to be tempted with the products displayed in the queue section because we might be spending on something we don't really need. Some online shopping websites have a confusing checkout processes. Checkout buttons or links are not placed in the most visible part of the checkout process or customers are being lead to buy other things before arriving to the main item to be checked out. Pay attention to the quality of your checkout process if it's too long or distracting.

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