Budgeting Video Production

There's no question that the Internet has changed the way businesses communicate with their customers. Today, most companies are using a mix of digital media - which includes websites that feature video, YouTube, training videos, Facebook and more - with "traditional media" - that includes direct mail, print ads, brochures, radio and television and other media. If you're new to producing materials for digital media - especially video, you may be wondering how to effectively budget for video production. Well, "Production 101" is designed to help guide you through the process. So read on!

Because video production can be complicated at times, the best way to approach this topic is to give you an analogy to work with. What seems to work for most people is comparing video production to renovating a house. Here's why: if you ask how much a home renovation will cost, the answer is, "it depends." Well, it's the same with video production.

For the home renovation, the "it depends" goes back to how many square feet you have, what type of materials you want - granite, marble or tile, for example, how many different subcontractors will be involved - painters, tile people, floor refinishers, electricians, - well, the list goes on and on. As you can see, there really is no other answer for home renovation pricing than, "it depends."

With video production, that "it depends" response relates to how long the finished video will be, what it will be used for - a TV commercial, training video, promotional video, uploaded to YouTube, etc. Pricing also depends on how many different people will be involved - whether or not there will be on-camera talent, makeup artists, hair stylists, set builders, multiple cameras, special effects, plus what types of cameras and equipment you'll be using, whether or not it will be a studio or location shoot - this list goes on and on as well. So as you can see, there really is no other answer for video production pricing than, "it depends."

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